The End of The Road…For My Web Analytics and SEO Class

When I began this journey into Web Analytics and SEO nine weeks ago, I can honestly say I had no idea what to expect. I was thinking a variety of things: this is going to be exciting to delve into the world of SEO and data; will I be able to decipher the information in this class; how will I be able to apply this in my daily life to enhance my work for my clients?

Well, nine weeks have come and gone, and I can say that I have learned a lot about Web Analytics and SEO. First, I gained a better perspective on what Web Analytics and SEO are. I had a concrete definition of what each was and would be able to carry that knowledge throughout the remainder of the course and definitely in my professional life.

Throughout this course, I learned how to apply Google Analytics and truly understand it. I learned about goals and funnels, and how they can be used to help a company design its overall marketing campaigns. In fact, during the course of this class, I worked on a project to launch a Website for one of my clients, Cleveland Thermal. I was able to develop a plan for the site that included analytics and the setting of specific goals for the site, in particular direct people to the contact page as well as get returning visitors to sign-up for e-mail updates for the company. In addition, I refreshed the keywords, ensured there was linking and tagging, and enhanced the page title to aid in search engine rankings. I believe this practical experience is a testament to what I learned in this class.

I had always known the importance of SEO and collecting analytical data, but I had never truly understood it and could apply it. But, by completing this course, I now have a true understanding of these two trends in digital marketing. I can speak eloquently about them and clearly advise my clients on how SEO could help them reach their overall goals, and how the analytical data collected will provide the support for marketing decisions.

So I have come to the end of the road of my Web analytics and SEO class, but I have taken away with me great knowledge. In the future, I will continue to apply the techniques learned in the course.