As a follow up to my post earlier in the week, for Week 7 of my Web Analytics and SEO course at WVU, I needed to publicize my blog using social media and traditional marketing platforms. As a refresher, I utilized both mine and my firm’s Twitter and Facebook pages as well as a direct e-mail to fellow colleagues I know from AAF-Cleveland and PRSA’s Cleveland Chapter. And, I am happy to say the results are in.
During the period of Monday, March 8th through today at the time of this posting there have been 22 total visits to my blog. This is just 11 less than the total visits I had for a month-long period. There were 37 total page views. People found my blog through the following methods:
Direct 11
Blogger 7
Google 3
Facebook 1
This proves to me that even in the wake of social media; sometimes, targeted outreach to a select audience is the way to go. These people are engaged in the industry. The results may have been different if all of my Twitter followers and Facebook friends were in marketing and communications. But no matter how they reached the blog, I am seeing a growth in readership, and that is the most important thing.
It's the end of the road for me and Web metrics
16 years ago
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