It's Their Message, Not Yours

As we transition to a social media culture, it may be difficult for some of our clients and peers to fully understand social media. This is where this presentation can help. It is clever and insightful in displaying why traditional advertising models will not work in a social world.

http://www.slideshare.net/davidcushman/why-traditional-ad-models-will-not-work-in-social-networks-and-what-will